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What To Consider When You’re Getting A New Website

Will the time soon come that you’ll be getting your website re-designed? Or perhaps you’ve just started out and this is going to be your first website?

Whatever the case, here are a few pointers to consider before undergoing the task to make sure that you get a website that reflects your business, speaks to your customers and that you’re happy with.

The points below are designed to help fuel ideas that can be used when you’re speaking to web design agencies like us.

What type of clients are you looking to attract?

In order to determine how your new website should come across, you first need to think about the type of visitors/potential customers you want to attract.

For example, would your website benefit from something formal and professional or can you afford to be artsy and informal?

What demographic does your ideal customer fit into and how best can your website cater to them?

What type of website do you need?

The main types of websites are:

  • Info/Brochure sites – usually aimed at generating leads
  • Reference sites – used to act as a visual aid that customers will use to ‘check out’ your business before they make a purchase.
  • E-commerce sites or online shops – used to directly sell products or services through the website.
  • Web apps – something a bit different, perhaps a membership site, or a forum.

Have a think about how you want to sell your products or services. Would an e-commerce site work or do you need clients to call to make the order/booking?

Essentially, different businesses and business models require different websites. There is no right or wrong, it’s what would work best for you.

Do you have a rough idea of pages/content you’d like?

In order to get an accurate quote from a web design agency, most of the time you will need an idea of the size and type of site you want.

We are alway available for an impartial chat and offer free advice on what would be best suited to your business – give us a buzz

How are you going market it?

If you have a brand new site, search engine optimisation (SEO) does take time before your website starts to rank highly in organic searches. Therefore, you’ll want to figure out different ways on how you can bring traffic to your website (some ideas below).

If your website has been up and running and does attract a regular stream of traffic, what else can you do to improve this?

Get a plan together on how you can generate traffic to your website, here are a few common, proven examples:

There are plenty of sources out there and don’t be afraid to get creative. Who dares wins.

How are you going to manage the website?

Managing the website is anything from uploading new text/pictures to making sure the website software is up to date.

Is this something that you’ll want to manage internal or would you like a web design agency to take ownership?

Side note: we run a web management service that takes the stress and hassle away from businesses.


If you’d like to have a free, impartial chat to discuss ideas, Get in touch, our doors are always open!

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Episode IV

A New Hope... For Your Online Presence

Look out! We're here to help businesses in and around Oxfordshire with their online presence.


We work with clients of all sizes and sectors to elevate their online prensence. We help businesses to: 1) engage with more customers, 2) win more business and 3) win the right business.


Prystine was set up in 2016 to deliver a professional, yet personal approach to web design & development alongside hosting & maintenance.


Can we help you stand out from the crowd?