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The key elements of a website

In this article we’ll look at a few vital parts that often get overlooked when designing a website.

1) Mobile Responsive Design

OK, so not really a ‘part’ as such, but a very key component. Why?

  • Around 66% of web browsers use their mobile or tablet, oppose to a PC or Laptop.*
  • Around 30% of those mobile visitors will leave a website if it’s not responsive. No one likes the constant ‘zoom in’ and ‘zoom out’.**
  • Google actively promotes responsive websites in mobile searches and de-promotes non-responsive sites.

Check if your site is mobile responsive here.

2) Contact info

Can your potential customers find your contact details?

Unsurprisingly, up to 44% of visitors will leave the website if there is a lack of contact info.*

We’ve all been on a website at one point (especially large corporations) and had a trouble finding the contact page, right?

If you want your customers to contact you, and I assume most companies would, then make sure your contact page or information is easy to find!

3) Service/product pages

It’s all well and good telling customers why they should buy from you, your company’s mission & values, the charitable causes etc. However, we’ve found many websites fail to have a dedicated page or a specific part of their website that actually tells potential clients what they offer and what the client will get, in plain English.

Have a bulleted list, a table, or use icons, just make it clear on your website what you do or sell.

4) Call To Actions (CTAs)

You could have a beautiful & slick website, the most elegantly written prose, the best graphics/photos, and nice flow of traffic – but still no sales or enquiries.

Why? A lack of call to actions.

SIDE BAR: What are call to actions? Exactly as it’s written, they encourage users to take action on a website. They can be buttons, contact forms, popups, links etc.

If you don’t have the CTAs in place to encourage a client to purchase your products or make an enquiry about your service, then chances are they won’t!

Got you thinking?

If you’d like to run your website past us for a free, no-obligation report on how it can be improved, give us a call or drop us a line.

*Source Cubicle Ninja
**Source Crazy Egg

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Episode IV

A New Hope... For Your Online Presence

Look out! We're here to help businesses in and around Oxfordshire with their online presence.


We work with clients of all sizes and sectors to elevate their online prensence. We help businesses to: 1) engage with more customers, 2) win more business and 3) win the right business.


Prystine was set up in 2016 to deliver a professional, yet personal approach to web design & development alongside hosting & maintenance.


Can we help you stand out from the crowd?